The First Family Of Instagram

The First Family Of Instagram
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The first family of Instagram is making huge amounts of money by documenting their day-to-day lives. Mother Sarah Phillips and siblings Tom and Liz Eswein have around 1.6m followers between them and even their two adorable dachshunds are getting in on the act. Despite Sarah’s husband Reed’s best efforts – he just cannot seem to match his family’s phenomenal social media presence or enthusiasm. The family’s obsession started when Liz, 23 saw a gap in the market around three years ago and encouraged her family to snap up valuable user names. The family, who live in New York City, make their money by collaborating with well known brands and guaranteeing them that a certain number of people will see their message.
Videographer / Director: Alexandre Ayer
Producer: Dan Howlett
Editor: Sonia Estal / Ian Phillips
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