充满历史古迹的马六甲,在2008年受联合国教科文组织认可,和槟城并列为世界文化遗产;可是和澳门、上海新天地等同样以文化作为卖点的旅游城市相比,马六甲在旅游业的包装和宣传上却逊色许多。对此,亚洲大趋势研究所所长冯久玲,在《老街看经济》论坛上,道出自己的看法,并讲解何为"文化是一门生意"。
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