Burger King過去35年在港兩起兩落,1980年首次登陸香港,用百分百純牛肉作招徠,漢堡及薯條用料足、味道佳而獲食客讚賞,之後曾連開數間分店,但因不敵其他快餐品牌競爭,10年後首次撤出香港。2003年它以「漢堡王」捲土重來在香港國際機場開店,高峯期兩特許經營商在港共營運逾20間分店,可惜因租金及營運等問題版圖再次萎縮。至昨日其中一特許經營商健味堡全線5分店均告結業,撤出市區。
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