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KOL質素參差扮大牌　廣告商寧願幫襯電視台

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【本報訊】近年KOL（Key Opinion Leader、關鍵意見領袖）氾濫，facebook專頁有數萬個like就可自稱KOL接廣告，收數千至數萬元出一個post。由普通人搖身一變成為廣告界新寵，當中難免良莠不齊，有廣告人就力數KOL三宗罪，「獅子開大口、態度差、唔專業」。
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