【本報訊】近年KOL(Key Opinion Leader、關鍵意見領袖)氾濫,facebook專頁有數萬個like就可自稱KOL接廣告,收數千至數萬元出一個post。由普通人搖身一變成為廣告界新寵,當中難免良莠不齊,有廣告人就力數KOL三宗罪,「獅子開大口、態度差、唔專業」。
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