SEARCHING FOR SUGAR MAN [2012] - Official Trailer (HD)

A story worth searching for. Celebrate 10 years of #SearchingForSugarMan and get it now on Disc and Digital. http://bit.ly/SugarMan10th

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SEARCHING FOR SUGAR MAN tells the incredible true story of Rodriguez, the greatest ‘70s rock icon who never was. After being discovered in a Detroit bar, Rodriguez’s sound struck 2 renowned producers and they signed a recording deal. But when the album bombed, the singer disappeared into obscurity. A bootleg recording found its way into apartheid South Africa and over the next two decades, he became a phenomenon. The film follows the story of two South African fans who set out to find out what really happened to their hero.

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