How to Cast Your Vote for the YTMAs: Reggie Watts Explains

Tune in on November 3 to the YouTube Music Awards, presented by Kia.

The YouTube Music Awards is all about you — the fans — and the artists and videos you love. The nominees were selected based purely on YouTube data from the last 12 months, and every time you watched, shared, liked, or subscribed, you helped determine the final list. Cast your vote NOW by searching for "YTMA" on YouTube, and share the official nomination videos on Google+, Facebook or Twitter. It's that easy.

Watch co-host Reggie Watts explain it, and vote for your favorites now:

YouTube Phenomenon recognizes the YouTube phenomena that generated the most fan videos you couldn't stop watching:

YouTube Breakthrough honors the music world's breakout new acts, based on artists with the biggest growth in views and subscribers:

Innovation of the Year honors the most innovative use of YouTube amongst music videos, based on views, likes, shares and comments, plus input from an international panel of musicians, YouTubers, and creative luminaries:

Response of the Year honors the best fan remix, parody or response video, based on your views, shares, and comments on the top "unofficial" fan videos:

Video of the Year honors the world's most loved music videos, based what you watched, shared, and loved on YouTube over the last year:

Artist of the Year honors the acts YouTube fans have made stars, based on views, shares, likes, subscribers, and channel activity on YouTube over the last year: