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Rihanna Just Became QUEEN of the Fashion Industry & Breaks Boundaries!! | Hollywire

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Rihanna just announced a new fashion line, and it’s pretty groundbreaking. Her new luxury fashion brand is partnering with LVMH Moët Hennessy (LVMH), which is the largest luxury goods company in the world. So this deal makes Rihanna the first woman of color to lead an LVMH label, which puts her name next to some of fashion’s biggest industry names. It’s reported that LVMH has already invested 30 million in this line, which will live under the singer’s Fenty umbrella of her make-up line Fenty Beauty, and her lingerie brand Savage X Fenty. She posted this news on IG revealing the company’s monogram logo. In just a year and a half that she launched Fenty, which was her first time working with LVMH, the company hit more than $500 million in sales and has been praised for its diverse and wide line of skin tones. #Rihanna #Rihannasongs #Rihannafashionline
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