The Beauty Company Staffed By People With Disabilities | TRULY

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A BEAUTY company employs people with disabilities to provide them with opportunities. Blush & Whimsy is a startup in New Mexico selling lipsticks with a difference. The New Mexico company was founded in 2016 by Michaela Brown after she volunteered at a charity for disabled american veterans. The CEO said: “I’ve witnessed the challenges people with disabilities often face finding employment. I think it’s a missed opportunity for so many companies and I wanted to ensure I did not miss out. “From the warehouse all the way up to the guest, I wanted everyone to feel empowered, feel essential and feel important.” Michaela currently employs around 80 people with different abilities to varying roles in the company, from packaging the products to organising the mailroom. For more info, visit:
Video Credits:
Videographer / director: Lawrence Dvorak
Producer: Nora Hakramaj, James Thorne
Editor: Ed Rius
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