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YouTube Makes MAJOR Monetization Changes & Creators React

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For most creators, partnering with YouTube and monetizing their videos is one of the main goals when they start their channel. However, thanks to YouTube’s new policies, it may be harder for newer channels to reach that goal and older channels are being affected too. Because of complaints from advertisers, YouTube sent out this notice to a large majority of YouTubers saying QUOTE, “Under the new eligibility requirements announced today, your YouTube channel is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days.”
Many smaller YouTubers took to Twitter to express their disappointment. One user tweeted, “Rest in peace. Thanks @YouTube for completely killing my desire to deal with you.”
Another tweeted, The update to the Youtube Partner Program is equivalent to , “Work for free to get exposure and then maybe you’ll get paid.” @youtube @teamyoutube this is not one of the many things you needed to fix.”
While another tweeted, “In light of the #loganpaul fiasco, #Youtube has decided to cut small creators out of YouTube Partner Program. This solves nothing and punishes smaller youtuber channels in order to protect big youtubers. And Logan Paul is still getting followers and money.”
YouTube has been getting a lot of backlash recently because of the way that they handled the situation with Logan Paul, but they insist that he is not the reason that these changes were implemented. A YouTube rep told Variety that, “[they’ve] been making continuous updates to the platform in response to advertisers’ concerns.” Also, YouTube’s Chief Product Officer and Chief Business officer said in a post that, “These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.” They also said that, “Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month.” It seems like there will continue to be backlash over this and it doesn’t seem like it will inspire others to want to start new channels, but changes happen I guess. Anyway, what are your thoughts? Do you think YouTube made the right move by changing their policies? Let us know in the comment section below and then click right over here to see, why Logan Paul thinks he deserves a second chance. I’m your host Emile Ennis Jr. Thanks so much for watching and I’ll see you soon.
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